:root {
    --navy-900: #0f172a;
    --navy-800: #1e293b;
    --navy-700: #334155;
    --navy-600: #475569;
    --slate-500: #64748b;
    --slate-400: #94a3b8;
    --slate-300: #cbd5e1;
    --slate-200: #e2e8f0;
    --slate-100: #f1f5f9;
    --slate-50: #f8fafc;
    --orange-500: #f97316;
    --orange-600: #ea580c;
    --orange-400: #fb923c;
    --white: #ffffff;
    --font-display: 'Fraunces', Georgia, serif;
    --font-body: 'DM Sans', -apple-system, BlinkMacSystemFont, sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--font-body);color:var(--navy-800);line-height:1.6;background-color:var(--slate-50);overflow-x:hidden}
body.menu-open{overflow:hidden}
.container{max-width:1200px;margin:0 auto;padding:0 24px}
.section{padding:100px 0}
.section-dark{background-color:var(--navy-900);color:var(--white)}
.section-alt{background-color:var(--white)}
h1,h2,h3,h4{font-family:var(--font-display);font-weight:600;line-height:1.2}
h1{font-size:clamp(2.5rem,5vw,4rem);letter-spacing:-0.02em}
h2{font-size:clamp(2rem,4vw,3rem);letter-spacing:-0.01em;margin-bottom:24px}
h3{font-size:1.5rem;margin-bottom:16px}
p{font-size:1.125rem;color:var(--slate-500)}
.text-orange{color:var(--orange-500)}
.text-light{color:var(--slate-300)}
.btn{display:inline-flex;align-items:center;gap:8px;padding:16px 32px;font-family:var(--font-body);font-size:1rem;font-weight:600;text-decoration:none;border-radius:8px;border:none;cursor:pointer;transition:all 0.3s ease}
.btn-primary{background-color:var(--orange-500);color:var(--white)}
.btn-primary:hover{background-color:var(--orange-600);transform:translateY(-2px);box-shadow:0 10px 30px rgba(249,115,22,0.3)}
.btn-secondary{background-color:transparent;color:var(--navy-800);border:2px solid var(--navy-800)}
.btn-secondary:hover{background-color:var(--navy-800);color:var(--white)}
.btn-white{background-color:var(--white);color:var(--navy-900)}
.btn-white:hover{background-color:var(--slate-100);transform:translateY(-2px)}
.btn-outline-light{background-color:transparent;color:var(--white);border:2px solid var(--white)}
.btn-outline-light:hover{background-color:var(--white);color:var(--navy-900)}
.nav{position:fixed;top:0;left:0;right:0;z-index:9999;padding:16px 0;transition:all 0.3s ease;background-color:rgba(248,250,252,0.8);backdrop-filter:blur(8px)}
.nav.scrolled{background-color:rgba(255,255,255,0.95);backdrop-filter:blur(10px);box-shadow:0 2px 20px rgba(0,0,0,0.1);padding:10px 0}
.nav.menu-active{background-color:var(--white);box-shadow:none}
.nav-inner{display:flex;justify-content:space-between;align-items:center}
.logo{display:flex;align-items:center}
.logo img{height:55px;width:auto}
.nav-links{display:flex;align-items:center;gap:40px;list-style:none}
.nav-links a{color:var(--navy-800);text-decoration:none;font-weight:500;font-size:0.95rem;transition:color 0.3s ease}
.nav-links a:hover{color:var(--orange-500)}
.nav-cta{padding:12px 24px;font-size:0.9rem}
.mobile-menu-btn{display:none;flex-direction:column;gap:6px;background:none;border:none;cursor:pointer;padding:8px;position:relative;width:44px;height:44px;align-items:center;justify-content:center;-webkit-tap-highlight-color:transparent}
.mobile-menu-btn span{display:block;width:26px;height:2.5px;background-color:var(--navy-900);transition:all 0.3s ease;transform-origin:center;border-radius:2px}
.mobile-menu-btn.open span:nth-child(1){transform:translateY(8.5px) rotate(45deg)}
.mobile-menu-btn.open span:nth-child(2){opacity:0;transform:scaleX(0)}
.mobile-menu-btn.open span:nth-child(3){transform:translateY(-8.5px) rotate(-45deg)}
.mobile-menu-overlay{position:fixed;inset:0;background-color:rgba(0,0,0,0.5);z-index:9990;opacity:0;visibility:hidden;transition:opacity 0.3s ease,visibility 0.3s ease}
.mobile-menu-overlay.open{opacity:1;visibility:visible}
.mobile-menu{position:fixed;top:0;left:0;right:0;bottom:0;background-color:var(--white);z-index:9995;flex-direction:column;align-items:center;justify-content:center;gap:32px;opacity:0;visibility:hidden;transform:translateY(-20px);transition:opacity 0.3s ease,visibility 0.3s ease,transform 0.3s ease}
.mobile-menu.open{opacity:1;visibility:visible;transform:translateY(0);display:flex}
.mobile-menu a{color:var(--navy-900);text-decoration:none;font-family:var(--font-display);font-size:2rem;font-weight:600;transition:color 0.2s ease}
.mobile-menu a:hover{color:var(--orange-500)}
.mobile-menu .btn-primary{font-family:var(--font-body);font-size:1.1rem;padding:16px 40px}
.hero{padding-top:90px;padding-bottom:40px;background:linear-gradient(135deg,var(--slate-50) 0%,var(--white) 50%,var(--slate-100) 100%);position:relative;overflow:hidden}
.hero::before{content:'';position:absolute;top:-50%;right:-20%;width:80%;height:150%;background:radial-gradient(ellipse,rgba(249,115,22,0.08) 0%,transparent 70%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}
.hero-content{position:relative;z-index:2}
.hero-badge{display:inline-block;padding:8px 16px;background-color:var(--orange-500);color:var(--white);font-size:0.8rem;font-weight:600;border-radius:50px;margin-bottom:20px;text-transform:uppercase;letter-spacing:0.05em}
.hero h1{color:var(--navy-900);margin-bottom:20px}
.hero-subtitle{font-size:1.15rem;color:var(--slate-600);margin-bottom:32px;max-width:500px}
.hero-buttons{display:flex;gap:16px;flex-wrap:wrap}
.hero-image{position:relative;z-index:1}
.hero-image-wrapper{position:relative;border-radius:20px;overflow:hidden;box-shadow:0 30px 60px rgba(0,0,0,0.15)}
.hero-photo{width:100%;height:440px;object-fit:cover;display:block}
.hero-credibility{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:32px;padding-top:24px;border-top:1px solid var(--slate-200)}
.credibility-item{display:flex;align-items:center;gap:8px;font-size:0.9rem;color:var(--navy-700)}
.credibility-item svg{color:var(--orange-500);flex-shrink:0}
.trust-bar{background-color:var(--white);padding:50px 0;border-bottom:1px solid var(--slate-200)}
.trust-bar-inner{display:flex;justify-content:center;align-items:center;gap:60px;flex-wrap:wrap}
.trust-item{text-align:center}
.trust-number{font-family:var(--font-display);font-size:2.5rem;font-weight:700;color:var(--navy-900);line-height:1}
.trust-label{font-size:0.9rem;color:var(--slate-500);margin-top:8px;text-transform:uppercase;letter-spacing:0.05em}
.trust-divider{width:1px;height:50px;background-color:var(--slate-300)}
.problems{background-color:var(--white)}
.problems-header{text-align:center;max-width:700px;margin:0 auto 60px}
.problems-header p{font-size:1.25rem}
.problems-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}
.problem-card{padding:40px;background-color:var(--slate-50);border-radius:16px;border:1px solid var(--slate-200);transition:all 0.3s ease}
.problem-card:hover{transform:translateY(-5px);box-shadow:0 20px 40px rgba(0,0,0,0.08);border-color:var(--orange-400)}
.problem-icon{width:56px;height:56px;background-color:var(--orange-500);border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:24px}
.problem-icon svg{width:28px;height:28px;stroke:var(--white)}
.problem-card h3{color:var(--navy-900);margin-bottom:12px}
.problem-card p{font-size:1rem;line-height:1.7}
.framework{background-color:var(--slate-50)}
.framework-header{text-align:center;max-width:700px;margin:0 auto 60px}
.framework-badge{display:inline-block;padding:8px 16px;background-color:var(--navy-900);color:var(--white);font-size:0.85rem;font-weight:600;text-transform:uppercase;letter-spacing:0.05em;border-radius:50px;margin-bottom:20px}
.framework-header p{font-size:1.25rem}
.framework-steps{display:flex;align-items:stretch;justify-content:center;gap:20px;flex-wrap:wrap}
.framework-step{flex:1;min-width:180px;max-width:220px;text-align:center;padding:40px 24px 30px;background-color:var(--white);border-radius:16px;border:2px solid var(--slate-200);transition:all 0.3s ease;position:relative}
.framework-step:hover{transform:translateY(-5px);box-shadow:0 15px 40px rgba(0,0,0,0.1)}
.framework-step-highlight{border-color:var(--orange-500);box-shadow:0 10px 30px rgba(249,115,22,0.15)}
.framework-step-highlight:hover{box-shadow:0 20px 50px rgba(249,115,22,0.2)}
.step-number-badge{position:absolute;top:-18px;left:50%;transform:translateX(-50%);width:36px;height:36px;background-color:var(--orange-500);color:var(--white);font-family:var(--font-display);font-size:1.1rem;font-weight:700;border-radius:50%;display:flex;align-items:center;justify-content:center;box-shadow:0 4px 12px rgba(249,115,22,0.3)}
.step-icon-circle{width:70px;height:70px;margin:0 auto 20px;background-color:var(--slate-100);border-radius:50%;display:flex;align-items:center;justify-content:center}
.step-icon-circle svg{width:32px;height:32px;stroke:var(--navy-800);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.framework-step-highlight .step-icon-circle{background-color:var(--orange-500)}
.framework-step-highlight .step-icon-circle svg{stroke:var(--white)}
.framework-step h3{font-size:1.1rem;color:var(--navy-900);margin-bottom:12px}
.framework-step p{font-size:0.9rem;line-height:1.6;color:var(--slate-500)}
.step-tag{display:inline-block;margin-top:15px;padding:6px 12px;background-color:var(--orange-500);color:var(--white);font-size:0.75rem;font-weight:600;border-radius:4px;transition:background-color 0.3s ease}
.step-tag:hover{background-color:var(--orange-600)}
.step-tag a{color:var(--white);text-decoration:none}
.framework-cta{text-align:center;margin-top:50px}
.about{background:linear-gradient(135deg,var(--navy-900) 0%,var(--navy-800) 100%);color:var(--white)}
.about-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:80px;align-items:center}
.about-image{position:relative}
.about-image-wrapper{border-radius:16px;overflow:hidden;box-shadow:0 30px 60px rgba(0,0,0,0.3)}
.about-photo{width:100%;height:450px;object-fit:cover;object-position:top center;display:block}
.about-content h2{color:var(--white)}
.about-content p{color:var(--slate-300);margin-bottom:24px}
.about-content p:last-of-type{margin-bottom:32px}
.about-highlights{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:40px}
.highlight{display:flex;align-items:flex-start;gap:12px}
.highlight-icon{width:24px;height:24px;flex-shrink:0;color:var(--orange-500)}
.highlight span{font-size:1rem;color:var(--slate-200)}
.fnsku{background-color:var(--slate-50);position:relative;overflow:hidden}
.fnsku::before{content:'';position:absolute;bottom:0;left:0;right:0;height:50%;background:linear-gradient(to top,var(--white),transparent);pointer-events:none}
.fnsku-content{position:relative;z-index:2}
.fnsku-header{text-align:center;max-width:800px;margin:0 auto 60px}
.fnsku-badge{display:inline-block;padding:8px 16px;background-color:var(--navy-900);color:var(--white);font-size:0.8rem;font-weight:600;border-radius:50px;margin-bottom:20px;text-transform:uppercase;letter-spacing:0.05em}
.fnsku-header p{font-size:1.25rem}
.fnsku-card{background-color:var(--white);border-radius:24px;padding:60px 60px 40px;box-shadow:0 20px 60px rgba(0,0,0,0.08);border:1px solid var(--slate-200)}
.fnsku-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:start}
.fnsku-features{list-style:none}
.fnsku-features li{display:flex;align-items:flex-start;gap:16px;padding:20px 0;border-bottom:1px solid var(--slate-100)}
.fnsku-features li:last-child{border-bottom:none}
.feature-check{width:24px;height:24px;background-color:var(--orange-500);border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:2px}
.feature-check svg{width:14px;height:14px;stroke:var(--white);stroke-width:3}
.feature-text h4{font-family:var(--font-body);font-size:1.1rem;font-weight:600;color:var(--navy-900);margin-bottom:4px}
.feature-text p{font-size:0.95rem;color:var(--slate-500);margin:0}
.fnsku-screenshot{position:relative}
.fnsku-cta{text-align:center;margin-top:1px;grid-column:1 / -1}
.fnsku-cta p{font-size:1rem;margin-top:16px}
.fnsku-carousel{position:relative;width:100%;height:400px;border-radius:12px;overflow:hidden;background:var(--slate-100);box-shadow:0 4px 20px rgba(0,0,0,0.08)}
.carousel-track{position:relative;width:100%}
.carousel-slide{display:none;width:100%}
.carousel-slide.active{display:block}
.carousel-slide img{width:100%;height:400px;object-fit:cover;object-position:top center;display:block}
.carousel-caption{position:absolute;bottom:0;left:0;right:0;padding:12px 16px;background:linear-gradient(to top,rgba(15,23,42,0.85),transparent);color:#fff;font-size:0.85rem;font-weight:600;letter-spacing:0.02em}
.carousel-btn{position:absolute;top:50%;transform:translateY(-50%);width:40px;height:40px;border-radius:50%;border:none;background:rgba(255,255,255,0.9);color:var(--navy-900);font-size:1.5rem;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:all 0.2s ease;box-shadow:0 2px 8px rgba(0,0,0,0.15);z-index:2;line-height:1;padding-bottom:2px}
.carousel-btn:hover{background:var(--orange-500);color:#fff}
.carousel-btn-prev{left:10px}
.carousel-btn-next{right:10px}
.carousel-dots{position:absolute;bottom:12px;left:50%;transform:translateX(-50%);display:flex;gap:8px;z-index:2}
.carousel-dot{width:8px;height:8px;border-radius:50%;background:rgba(255,255,255,0.5);cursor:pointer;transition:all 0.3s ease}
.carousel-dot.active{background:var(--orange-500);width:24px;border-radius:4px}
.services{background-color:var(--white)}
.services-header{text-align:center;max-width:700px;margin:0 auto 60px}
.services-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px}
.service-card{padding:50px;border-radius:20px;position:relative;overflow:hidden}
.service-card-implementation{background:linear-gradient(135deg,var(--orange-500) 0%,var(--orange-600) 100%);color:var(--white)}
.service-card-consulting{background:linear-gradient(135deg,var(--navy-800) 0%,var(--navy-900) 100%);color:var(--white)}
.service-tag{display:inline-block;padding:6px 14px;background-color:rgba(255,255,255,0.2);border-radius:50px;font-size:0.8rem;font-weight:600;text-transform:uppercase;letter-spacing:0.05em;margin-bottom:24px}
.service-card h3{font-size:1.75rem;margin-bottom:16px}
.service-card>p{color:rgba(255,255,255,0.85);margin-bottom:30px;font-size:1.1rem}
.service-includes{list-style:none;margin-bottom:40px}
.service-includes li{display:flex;align-items:center;gap:12px;padding:12px 0;border-bottom:1px solid rgba(255,255,255,0.15);font-size:1rem}
.service-includes li:last-child{border-bottom:none}
.service-includes svg{width:20px;height:20px;stroke:var(--white);flex-shrink:0}
.service-price{margin-bottom:30px}
.price-amount{font-family:var(--font-display);font-size:3rem;font-weight:700;line-height:1}
.price-period{font-size:1rem;opacity:0.8;margin-left:8px}
.service-card .btn-white,.service-card .btn-outline-light{width:100%;justify-content:center}
.lead-magnet{background:linear-gradient(135deg,var(--orange-500) 0%,var(--orange-600) 100%);color:var(--white);padding:80px 0}
.lead-magnet-inner{display:grid;grid-template-columns:1.2fr 1fr;gap:60px;align-items:center}
.lead-magnet-content h2{color:var(--white);margin-bottom:16px}
.lead-magnet-content p{color:rgba(255,255,255,0.9);font-size:1.15rem;margin-bottom:24px}
.lead-magnet-list{list-style:none}
.lead-magnet-list li{display:flex;align-items:center;gap:12px;padding:8px 0;font-size:1rem}
.lead-magnet-list svg{width:20px;height:20px;stroke:var(--white);flex-shrink:0}
.lead-magnet-form{background-color:var(--white);padding:40px;border-radius:16px;box-shadow:0 20px 40px rgba(0,0,0,0.15)}
.lead-magnet-form h3{color:var(--navy-900);font-size:1.5rem;margin-bottom:8px;text-align:center}
.lead-magnet-form>p{color:var(--slate-500);font-size:0.95rem;text-align:center;margin-bottom:24px}
.form-group{margin-bottom:16px}
.form-group label{display:block;font-size:0.9rem;font-weight:500;color:var(--navy-800);margin-bottom:6px}
.form-group input{width:100%;padding:14px 16px;font-family:var(--font-body);font-size:1rem;border:2px solid var(--slate-200);border-radius:8px;transition:border-color 0.3s ease}
.form-group input:focus{outline:none;border-color:var(--orange-500)}
.lead-magnet-form .btn-primary{width:100%;justify-content:center;padding:16px}
.form-note{font-size:0.8rem;color:var(--slate-400);text-align:center;margin-top:12px}
.how-it-works{background-color:var(--slate-50)}
.how-header{text-align:center;max-width:600px;margin:0 auto 60px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.step{text-align:center;padding:40px}
.step-number{width:60px;height:60px;background-color:var(--orange-500);color:var(--white);font-family:var(--font-display);font-size:1.5rem;font-weight:700;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto 24px}
.step h3{color:var(--navy-900)}
.step p{font-size:1rem}
.cta-section{background:linear-gradient(135deg,var(--navy-900) 0%,var(--navy-800) 100%);color:var(--white);text-align:center}
.cta-content{max-width:700px;margin:0 auto}
.cta-content h2{color:var(--white);margin-bottom:20px}
.cta-content>p{font-size:1.25rem;color:var(--slate-300);margin-bottom:40px}
.cta-buttons{display:flex;gap:20px;justify-content:center;flex-wrap:wrap}
.calendly-section{background-color:var(--white)}
.calendly-header{text-align:center;max-width:600px;margin:0 auto 40px}
.calendly-embed-wrapper{max-width:900px;margin:0 auto}
.footer{background-color:var(--navy-900);color:var(--white);padding:30px 0 30px}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:60px;margin-bottom:20px}
.footer-brand .logo{margin-bottom:20px;display:inline-block}
.footer-brand .logo img{height:45px;width:auto}
.footer-logo{filter:brightness(0) invert(1) brightness(1.5)}
.footer-brand p{color:var(--slate-400);font-size:1rem}
.footer-column h4{font-family:var(--font-body);font-size:0.9rem;font-weight:600;text-transform:uppercase;letter-spacing:0.05em;margin-bottom:20px;color:var(--slate-300)}
.footer-links{list-style:none}
.footer-links li{margin-bottom:12px}
.footer-links a{color:var(--slate-400);text-decoration:none;font-size:0.95rem;transition:color 0.3s ease}
.footer-links a:hover{color:var(--orange-500)}
.footer-contact{display:flex;align-items:center;gap:32px;padding-bottom:20px;margin-bottom:0;border-bottom:none;flex-wrap:wrap}
.footer-contact-item{display:flex;align-items:center;gap:8px}
.footer-contact-icon{font-size:1.1rem;color:var(--orange-500)}
.wa-icon{flex-shrink:0}
.footer-contact-item a{color:var(--slate-300);text-decoration:none;font-size:0.95rem;font-weight:500;transition:color 0.3s ease}
.footer-contact-item a:hover{color:var(--orange-500)}
.footer-bottom{padding-top:16px;border-top:1px solid var(--navy-700);display:flex;justify-content:space-between;align-items:center}
.footer-bottom p{color:var(--slate-500);font-size:0.9rem}
.social-links{display:flex;gap:16px}
.social-links a{width:40px;height:40px;background-color:var(--navy-700);border-radius:8px;display:flex;align-items:center;justify-content:center;color:var(--slate-400);transition:all 0.3s ease}
.social-links a:hover{background-color:var(--orange-500);color:var(--white)}
.social-links svg{width:20px;height:20px}
@media(max-width:1024px){
.hero-grid{grid-template-columns:1fr;gap:30px}
.hero-image{order:-1}
.hero-photo{height:35vh;max-height:300px}
.about-grid{grid-template-columns:1fr;gap:50px}
.fnsku-grid{grid-template-columns:1fr}
.services-grid{grid-template-columns:1fr}
.lead-magnet-inner{grid-template-columns:1fr;gap:40px}
.footer-grid{grid-template-columns:1fr 1fr;gap:40px}
}
@media(max-width:768px){
.section{padding:70px 0}
.nav-links{display:none}
.mobile-menu-btn{display:flex}
.hero{padding-top:80px;padding-bottom:24px}
.hero-photo{height:32vh;max-height:240px}
.hero h1{font-size:2rem}
.hero-subtitle{font-size:1rem;margin-bottom:24px}
.hero-badge{font-size:0.75rem;padding:6px 12px;margin-bottom:16px}
.hero-credibility{margin-top:20px;padding-top:20px;gap:8px 20px}
.credibility-item{font-size:0.85rem}
.hero-buttons{flex-direction:column}
.hero-buttons .btn{width:100%;justify-content:center;padding:14px 24px}
.trust-bar-inner{gap:30px 40px}
.trust-divider{display:none}
.trust-number{font-size:2rem}
.problems-grid{grid-template-columns:1fr}
.framework-steps{flex-direction:column;align-items:center;gap:30px}
.framework-step{max-width:100%;width:100%}
.about-highlights{grid-template-columns:1fr}
.steps{grid-template-columns:1fr}
.service-card{padding:40px 30px}
.fnsku-card{padding:40px 30px}
.cta-buttons{flex-direction:column}
.cta-buttons .btn{width:100%}
.footer-grid{grid-template-columns:1fr;gap:30px}
.footer-bottom{flex-direction:column;gap:20px;text-align:center}
.lead-magnet{padding:60px 0}
.lead-magnet-form{padding:30px 24px}
}
@media(max-width:420px){
.hero{padding-top:76px}
.hero h1{font-size:1.75rem}
.hero-photo{height:28vh;max-height:200px}
.container{padding:0 16px}
}
@keyframes fadeInUp{from{opacity:0;transform:translateY(30px)}to{opacity:1;transform:translateY(0)}}
.animate{animation:fadeInUp 0.8s ease forwards}
.delay-1{animation-delay:0.1s}
.delay-2{animation-delay:0.2s}
.delay-3{animation-delay:0.3s}